Who Owns Digital – IT or Marketing?
Within your organisation who owns ‘digital’? Digital activity extends across every part of a modern organisation and away from IT, digital can mean the use of digital channels (web, mobile or social...
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How would I adapt my items, pages and structure to work for mobile?
Niels Bramsen posted a question on Sitecore's Facebook page:
View ArticleHard Proof That Multichannel Marketing Pays…
I’m very pleased to finally share with the world this important piece of research that was missing for a very long time. You see, at Sitecore, we’ve always known that connecting the dots in...
View ArticleBrian Solis to Keynote Sitecore Symposium Europe 2012
We’re thrilled to announce that Brian Solis will keynote Sitecore Symposium in Amsterdam next month. Brian is globally recognized as one of the most prominent thought leaders and published authors in...
View ArticleThe Rise of UnMarketing
Unmarketing is a term used to explain the ability to engage with your market. So unmarketing is the new marketing as it focuses on building relationships not broadcasting messages. In his book “Engage!...
View ArticleThe Adaptive Print Studio Webinar: Follow-Up Q&A
We have had a lot of interest in our Adaptive Print Studio webinar! To follow up, we thought we would address some of the most frequently asked questions that came up about APS and the InDesign...
View ArticleGary Vaynerchuk to Keynote Sitecore Symposium North America
With a little less than 2 months to go before Sitecore Symposium North America, we have some pretty exciting news to share. Social media and online marketing trailblazer and NY Times best-seller, Gary...
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Top 5 Quotes from the Telligent #TheBigSocial Strategy Workshop
This afternoon I had the pleasure of listenging to Cecilia Edwards - Chief Strategy Officer of Telligent talk about the "Vital Signs" of Communities at Telligent's The Big Social conference. It’s been...
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Can your website do THIS?
The uptick in multi-device usage makes the adoption of responsive design important – it helps you maintain the user experience intended no matter where visitors are viewing your web property. Or as...
View ArticleIncreased MDF through personalization
Market Development Funds going unused is one business challenge facing most Value Added Resellers. MDF Money is made available by manufacturers like MSFT, Cisco and VMWare that is allocated to...
View Article2013 Will be the Year of Customer Experience Management
It’s around this time we look back at the year that was, and the year ahead. For 2013, I see the biggest trend as the rise of customer experience management. We’re in the age of the customer. As...
View ArticleResponsive Design - Who/What to respond to?
Recently I’ve had many conversations regarding Responsive Design and after reading the post “Giving Tablet Users the Full-Sized Web” article from Pierre Far and Scott Main , I’ve come to the conclusion...
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Marketer Wary of Single Transactions Seeks Long-Term Commitment with...
If the initial thrill of securing single transactions leaves both you and your customers feeling unsatisfied and yearning for more this holiday season, it’s time to re-examine your goals. As marketers...
View ArticleThe most important thing organizations don’t consider when selecting web...
In today’s day and age, many organizations have turned the web technology RFP process into a science. Either through their own experience or working with some of the leading organizations, agencies,...
View ArticleNew Whitepaper: The Top Seven Success Factors for Optimizing the Customer...
Marketers are quickly learning the benefits of integrated marketing, but what they have yet to figure out is how to make the best use out of a great Customer Experience Management Platform (CXM).
View ArticleWhat is Customer Experience Management?
There's a great quote that opens an article I wrote for Chief Content Officer on demand gen and customer engagement from Bob Thacker, former CMO of OfficeMax: "Engagement with the customer today...is...
View ArticleThe 10 Biggest Customer Experience Stories from 2012
Guest blogger: Serafina Frongia, Content ManagerHere at Sitecore, we beat the customer experience management drum pretty loudly. But it would be misleading to think of the customer experience as only...
View ArticleVisit Sitecore at the 102nd annual NRF Convention & Expo
New York City will once again be the place for the entire retail industry to meet at the 102nd annual NRF Convention & Expo, January 13-16, 2013. This is an exciting year for us, as we have so much...
View Article4 Questions Guide Integrated Marketing Planning in 2013
As marketers, we have many questions. Where should we invest? How do we know when we’re doing well? Where should we focus? How do we integrate better? Do we have the right team? How big is our data and...
View ArticleDoing AGILE Development the Right Way
With the increased usage of AGILE development methodologies inside major organizations, organizations have been getting more nimble, more flexible, speed up development, and to prototype system...
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